Kenya’s Tourism Sector Just Posted Its Strongest Year Yet. Here’s the Gap Nobody’s Measuring.
The Tourism Research Institute’s Annual Tourism Sector Performance Report 2025 tells a genuinely strong story. International arrivals rose to 2,652,540 — up 7.2% on 2024. Earnings grew even faster, up 10.55% to KSh 501.34 billion. By every headline metric, Kenya’s tourism sector is not just recovering; it’s expanding into a new phase of growth. Read […]
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